We put great ideas and story creation at the heart of great campaigns – which can be amplified through a multiplicity of channels as well as engineering the content for news.
With greater cross- over between the disciplines it is increasing difficult to define what is PR, Social Media, SEO, content creation and curation. As we live in times where advertising is skippable, block-able and opt-out-able, we believe that an understanding of what makes news, what makes content compelling and shareable is a great place to start with developing campaigns.
These days our PR is primarily digital, with earnt media distribution of message being central and social by design. Unless the news is groundbreaking, the traditional press release is replaced by content releases and our influencers increasingly have a massive following online.
We are multi-awarded for our campaigns, delivering positive social and behavioural change and working to delivery with the most appropriate medium for our clients’ needs, including: