About us

The power to change behaviour

PR and related services typically deployed through off and online channels

Who we are Meet the team Case studies

Who we are

We are Munro & Forster Communications (M&F).

We run campaigns that save, enrich and improve people’s lives.  We help change the way people think – and more importantly, what they do.

Our clients include those from the public, private and voluntary sectors: united by a desire to deliver positive social and behavioural change.  We are multi-awarded on campaigns for change and here to help.

We tackle issues high on the national agenda, like transforming our NHS or inspiring the best and brightest to take up teaching.  Conversely, we deliver more targeted campaigns such as reducing alcohol fuelled sexual harassment among young people or shifting social norms such as reporting child abuse and FGM.

We deliver messages to the business community, encouraging more to take on apprentices, develop workplace wellbeing strategies, mental health training and support businesses in complying with regulations, such as the Modern Slavery Act.

We supply creative services to government with a position on ‘Campaign Solutions’ through the Independent Campaigns Partnership, which we set up with Now Advertising and ‘Communications Services’ for Public Relations (specialist and regional).

Meet the senior team

JULIE FLEXEN, CHIEF EXECUTIVE

Multi-awarded and experienced communications professional.

Julie’s career in the communications industry spans 27 years. During this time, she has overseen delivery of multiple award-winning campaigns, at least 50 at the last count, including IPA effectiveness, across education, learning and skills, health, the economy, environment and social issues.

JULIE FLEXEN, CHIEF EXECUTIVE

Julie’s career in the communications industry spans 27 years. During this time, she has overseen delivery of multiple award-winning campaigns, at least 50 at the last count, including IPA effectiveness, across education, learning and skills, health, the economy, environment and social issues.

She has advised numerous government departments, major institutions and some of the UK/worlds’ largest companies. Her reputation precedes her on stakeholder, partnership and PR/social as well as integrated low/no-cost content led campaigns which deliver behaviour change results and add value.

Building on integration, Julie has realised her vision for a SME shared creative economy having set up Independent Campaigns Partnership (ICP) of which she is Chair and provides access to deeply skilled practitioners working in collaboration. ICP is a supplier to government on the Campaign Solutions Framework and Munro & Forster a supplier on Communications Services for PR and related services.

OLIVER HICKSON, PARTNERSHIP DIRECTOR

Consummate networker – who opens the doors!

Since 2008, Ollie has provided seasoned counsel across Munro & Forster, bringing extensive experience to campaigns from posts he has held at Smart Energy UK where he was deputy Marketing Director; Office of Fair Trading where he was Head of Campaigns and formerly as PR and Sponsorship Director at the Central Office of Information.

OLIVER HICKSON, PARTNERSHIP DIRECTOR

Since 2008, Ollie has provided seasoned counsel across Munro & Forster, bringing extensive experience to campaigns from posts he has held at Smart Energy UK where he was deputy Marketing Director; Office of Fair Trading where he was Head of Campaigns and formerly as PR and Sponsorship Director at the Central Office of Information.  Ollie is the oracle of public sector services – adding value and insight to our work as well as supporting and mentoring the team.

 At any one time, Ollie may be contributing management skills to help agencies work more collaboratively or working with us on Partnership Marketing, having set up the COI’s partnership marketing offer working on projects such as the Census.

Our Work

How we help our clients