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Case Study
ICON Health & Fitness

ICON Health & Fitness

ICON Health & Fitness

ICON Health and Fitness is the world’s leading developer and manufacturer of premium home fitness equipment. Its leading brands include NordicTrack, ProForm and iFit.

We’ve worked with ICON Health and Fitness since 2011 to develop innovative partnerships, inspire and grow its online communities, and generate media momentum to help grow market share in a competitive environment.

We’ve worked with iFit to shift the narrative around wearable technology from something for early-adopters and tech-geeks into the mainstream. Over 8 million people in the UK now own some form of wearable device.

We’ve worked with ICON to help launch a range of genre defining products including NordicTrack’s X9i Incline Trainer and ProForm’s Official Le Tour de France training bike.

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