Munro & Forster was challenged to position Cafédirect as the number-one choice amongst discerning and ethically conscious consumers, through building emotional stakeholder commitment and creating association with on-message third parties.
We developed a corporate partnership with the Hay Festival, sponsored Boil Better Day during Energy Saving Week and worked with the Cabinet Office to promote Social Enterprise Day.
Cafédirect was highlighted along with Fifteen, The Eden Project, and The Big Issue as examples of leading UK social enterprises by Ed Miliband. The brand had a positive association with partner organisations helping to shape its corporate identity amongst stakeholders and the public.
© Munro & Forster Communications 2011 to 2017