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Case Study
Ethical campaign

Cafedirect

Cafedirect

Challenge

Munro & Forster was challenged to position Cafédirect as the number-one choice amongst discerning and ethically conscious consumers, through building emotional stakeholder commitment and creating association with on-message third parties.

Solution

We developed a corporate partnership with the Hay Festival, sponsored Boil Better Day during Energy Saving Week and worked with the Cabinet Office to promote Social Enterprise Day.

Impact

Cafédirect was highlighted along with Fifteen, The Eden Project, and The Big Issue as examples of leading UK social enterprises by Ed Miliband. The brand had a positive association with partner organisations helping to shape its corporate identity amongst stakeholders and the public.

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