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Case Study
Bankers to Teachers

Training and Development Agency for Schools

Training and Development Agency for Schools

Challenge

As Lehman Brothers fell, Munro & Forster realised mass redundancies in the banking industry could help the Training and Development Agency for Schools meet its goal of recruiting more high-quality teachers.

Solution

We used statistics revealing increased enquiries about teacher training to point to this new trend and held recruitment events opposite Lehman Brothers. Case studies focused on the quality of new additions to the teaching stock and competition amongst high-flyers to become a teacher.

Impact

The 'Bankers to Teachers' story has secured continuous coverage for 18 months across national print and broadcast media and passed into the national psyche.  The campaign culminated in the TDA meeting its annual teacher recruitment targets for the first time.

© Munro & Forster Communications 2011 to 2017